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Analyst, Programmatic

CBC/Radio-Canada is a highly-regarded national broadcaster, content creator and pioneer of media technology.  Not just in Canada, but around the world. The Monetization Platform & Services team at CBC Media Solutions builds the technology that powers our national digital revenue strategy.

The opportunity

CBC’s Media Solutions is looking for an experienced Analyst, Programmatic to join their team. In this newly created role, you will be responsible for programmatic open market yield analysis, reporting advertising revenue, and will build relationships across the organization as well as with demand-side partners.

Who you are and where are you now?

You are an autonomous, self-starter who’s eager to play a critical role in executing CBC’s national digital revenue strategy. You are excited to work with the latest technology and want to implement best practices wherever possible. You currently work in the digital publishing industry and are passionate about programmatic analysis.

What’s in it for you?

Collaboration across teams. You will play an influential role with internal and external partners. You will be part of a team that is building the foundation for how we responsibly work with advertisers to build the technology that powers our digital revenue strategy.

Be part of the change. CBC/Radio-Canada is a Canadian institution. As a public broadcaster, we are highly accountable to our audience and exercise caution when working with our data. You want to be part of a team actively transforming the use of data and audience-based selling at CBC/Radio-Canada.

Career growth. CBC is fully invested in our people. We will provide you with the time, resources and championing that you need to keep your career here rewarding. There is a significant growth opportunity as part of this group - selling on data is the future.

How you will make a difference, you will:

  • Analyze. You will monitor the daily performance of programmatic open market exchanges; focusing on maximizing sell-through rate, eCPMs and revenue generation.

  • Report. You will maintain automated reporting and will work with the Business Intelligence team to create revenue dashboards. You will generate custom reports for internal teams on an on-request basis.

  • Collaborate. You will work closely with Ad Operations and Revenue Optimization to develop solutions that are in line with the goals of Media Solutions, and the CBC at large. You will build positive relationships with the open market exchange demand partners; leveraging these connections to stay on top of new features and best practices.

  • Own. You will be responsible for the end-to-end management of open market programmatic demand; ensuring that the company meets or exceeds its targets. To do so, you will maintain a balance of brand safety and revenue through moderation of industry-level filters, white lists, blacklists, and individual creative releases.

  • Recommend. You will proactively recommend, and execute on, floor prices and eCPM across all demand platforms. You will troubleshoot any issues that arise with exchange; creating solutions and providing support whenever needed. 

Why join us? 

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness, and relevance. 

What you bring: 

  • The education and experience. You have a bachelor’s degree, preferably in a scientific field and have worked in digital publishing for 3+ years. You have 2+ years of hands-on experience in programmatic demand partner analysis. 

  • The technical knowledge. You are well-versed in Google Ad Manager as well as multiple programmatic demand channel UIs. You are familiar with ADX, Index Exchange, AppNexus, Amazon interfaces among others.

  • Analytical mindset. You approach problems tactically and constantly use data to re-evaluate your strategies. You are excellent at building financial models.

  • The communication skills. You are an excellent communicator with the ability to write clear, concise emails and can present to small groups. 

  • The relationship-building expertise. You can nurture strong two-way relationships with clients, peers, partners, and external technology vendors. 

To apply

Think this job is meant for you but worried you don’t have it all? At CBC/Radio-Canada we know that not everyone takes the same path when it comes to building their skills. Hands-on experience, intelligence, innovation, a passion for learning and a team-focused approach can combine to form the best set of qualifications. If you feel you meet 70% of the requirements we are seeking and you are excited by the possibility of growing our company, take a chance and express your interest here. 

As a leader in expressing Canadian culture and enriching democratic life, we need to be as diverse in every way as the country we serve, both within our workforce and on air. As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and permeate all the services we provide as Canada's public broadcaster. 

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