What it’s like working at CBC/Radio-Canada
Whether on-air or behind the scenes, here you join a team that thrives on making the connections and telling the stories that are important to Canadians. So, if you’ve got the ability to keep up with the pace of our ever-changing industry, the passion to make the next great idea even better and the drive to make things happen, this is the place for you.
You are a passionate, experienced marketer committed to excellence who will champion CBC’s strategy, direction and growth in the area of content discovery and audience acquisition.
We’re looking for a Digital Marketing Specialist, App Store Optimization to join our Digital Marketing team. Help us grow the user base for a variety of CBC apps, which includes some of Canada’s best known and most loved apps like CBC News, CBC Gem, CBC Sports, and CBC Listen.
Through A/B Testing, keyword optimization, research, and captivating creative, you will develop and implement a best-in-class app store optimization strategy.
Who you are and where are you now?
You’re a seasoned digital marketer with a focus on search and app marketing who’s ready to increase the visibility, engagement, and use of our apps portfolio. You’re an enthusiastic and determined self-starter who’s motivated to lead our ASO marketing strategy, implement best practices, and improve the user experience for Canadians across the country.
What’s in it for you?
As our Digital Marketing Specialist, App Store Optimization, you will work closely with teams from across CBC, as well as with partners like Google, Amazon and Apple to increase user acquisition.
What you’ll do:
What you bring:
Think this job is meant for you but worried you don't have it all? At CBC, we know that not everyone takes the same path when it comes to building their skills.
Thought leadership, hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications. If you feel you meet all or most of the qualifications we are seeking; and you are excited by the possibility of growing our company, take a chance and click on the link to apply.
In becoming the leader in expressing Canadian culture and enriching democratic life, we need to be as diverse in every way as the country we serve, both within our workforce and on air. As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and appreciated but also extend to and pervade all the services we provide as Canada's public broadcaster.